Your team will know your products, staff, strengths and weaknesses, and your growth history. Start your SWOT analysis with your own business.

Judge Your Internal Capabilities with the Strengths and Weaknesses Sections

These can blend together, but we'll show you how to make the most of each part of the SWOT matrix.

External analysis of opportunities and threats facing your organization.

Internal analysis of your strengths and weaknesses.

SWOT diagrams are split into four sections, but there are really two main divisions: How Can You Use the Parts of SWOT Analysis Templates? Let's get into each of these areas in more detail. The key part of using a SWOT analysis template for your business is to take a well-rounded view of every aspect of your organization. And while you don't have any control over your threats, it's good to know about these obstacles in order to form plans to combat them. A rise in the cost of materials would be a major threat. List the things outside your company that could cause problems. Opportunities would include rising demand for your product or a lack of competition in the area. These are the external things you can capitalize on. Some factors could include having a high employee turnover rate, limited resources, or a lack of expertise in a particular area. List the weak points of your company or organization that your competitors do better than you. Examples could include your team, intellectual property, technologies, resources, and location. These are your internal strong points or the things that your company does better than any competitors. SWOT template use brings out the four key areas of your business, decision, or strategy to focus on to help you decide the next step. What is a SWOT Analysis?Ī SWOT analysis is a tool for business planning. In case you haven't heard of a SWOT analysis, let's start with a simple explanation. A thorough SWOT analysis will show you what to fix on the inside, what to guard against on the outside, and how to exploit your strengths and the competition's weaknesses. Imagine someone handing you a list of the next nine things to do to propel your business, department, or startup to success.ĭone properly, a SWOT analysis will give you just such a list.

Swot analysis template free powerpoint